MEDIA GUIDE

	'How to Sweet Talk your Local Media'
	The purpose of this media guide is provide assistance to volunteers, small businesses and the general public on how to engage with their local media. 'How to Sweet Talk Your Local Media' contains advice, work templates and inspirational stories of those who have already engaged with the media, with 140 pages of informative and very practical information.
	This guide will assist you to:
	• save time and money • benchmark your media activities • raise your groups profile • target market your event • turn happy snaps into newsworthy photos • provide a job description for a media /publicity officer • develop and implement a media strategy • become a priceless asset to newsrooms
	'How to Sweet Talk Your Local Media' contents
	Connecting with your local media Your local media is your voice and the voice of your community The warm and fuzzy benefits of submitting news or information The extra mileage when submitting news or information Playing the media game Engage all media platforms General rights and responsibilities Cultural perspectives Copyright Editorial and technical tips What your local media are interested in Local people with real stories Actions, events or information Hard news stories Local media considerations Work the alternatives Before submitting news and information Cost and time savings How to engage with your local media Where and what to look for in your local area Media alerts and media releases Catchy headlines The facts needed for a media alert or media release Media alerts are short, sharp and sweet Basics of a media alert Sample media alert Media alert outcomes Basics of a media release Sample media release Media release outcomes Media stationary News photography WOW factors Every picture tells a story Tips for enhancing body language Photographic considerations Submitting photographs electronically Check and double check Technical and visual check list News value for small business What is news value News value ideas Raising your profile Generating goodwill
	Media Savvy – Best Practice
	Step 1: Management responsibility Step 2: Management system Step 3: Media strategy Step 4: Media audit Step 5: Media policies and procedures Step 6: Media resources and templates Step 7: Recruiting a media/publicity officer Step 8: Delivery of service Step 9: Continuous improvement
	Useful information
	Frequently asked questions Glossary of media terms – newspaper, radio, television, internet
	Peak industry bodies can utilize WoMEDIA resources with an end user license agreement. WoMEDIA will re brand the media guide, 'How to Sweet Talk your Local Media' using your corporate branding to create a unique and resourceful guide for your organisation and affiliated bodies.
	To order 'How to Sweet Talk Your Local Media'